mojo
"People will not remember what you say or do, people will remember how you
made them feel" - always.
Some of my customers:
My VISION
In my professional life, I believe in two important things – growth and emotion. I pursue these two things in all my projects. I'm hooked on a feeling that the things that I do, grow and develop. If you experience things the same way I do, I'd love to hear your thoughts. I want to create growth - I believe that's what I was born to do.
“This guy really knows his shit. Really hard to find a guy more accomplished in CX. Just read the book - just read it!”
KEYNOTE SPEAKER, AUTHOR, ENTREPRENEUR and published researcher
What do I want to say? My main goal is to let people have epiphanies in unexpected themes. Finding your inspiration is extremely important. When you get inspired by ideas, it makes things more comfortable, and the results more convincing. I always try to inspire the people around me and help them to strengthen their source of inspiration. Often inspiration and the creation of new ideas are underestimated, and their power is not fully understood. If a person is made to realize and think about things from new angles, much has already been achieved.
This is what keynote speeches are all about: sharing great ideas, experiences and knowledge. I train and talk about the customer experience, its measurement and management. One of the themes that is closest to my heart from CX is Emotional Experience as I’m also the main developer of the EVi® - Emotional Value Index. I am also talking about communication between people and their dynamics and performance. The power of presentation and communication is especially important for experts and in the building of personal brands. I have already trained hundreds of people and reached thousands through my books and digital courses.
The Journey
The Journey - How to create the happiest customers in the world, as a book, is my first born and is based on millions of customer experiences, my own views and knowledge, and in addition to large theory base.
The book follows the complete lifecycle from awareness to loyalty, allowing you to match communication strategies with customer expectations at each stage of the journey. You will know the entire process of mapping the customer's journey, their touchpoints, and yours to identify gaps in communication.
The book provides templates and frameworks to map the customer journey and how to create the happiest customers who remain loyal to your brand. If you want to be a better Marketing or CX professional, this is your 101 guide to go for!
If you are looking to learn more about Emotional Experience and EVI® check out the Emotionalvalueindex.com
- Jaakko
LIfe as it is.
LOOKING FOR ONLINE COURSES?
This will take you quickly to the store, where you will find digital recordings and trainings!
"I've known for a long time and done work with her in several entrepreneurial and social issues related to James Version of the projects. Jaakko has a strong link with decision-makers and has an open discussion to develop entrepreneurship throughout Finland."
- Lauri K. Kaupungin Hallituksen Puheenjohtaja
IN THE MEDIA
BLOG
Read, ask and question - Miscellaneous thoughts on interpersonal communication, customer experience, entrepreneurship and your own life. Read carefully and at your own risk - if that's not enough, get in touch so we can discuss.
