mojo

"People will not remember what you say or do, people will remember how you
made them feel" - always.

Selection of Brands

I have worked with. I take pride in every single case and project I work with. Some of the partnerships lasting over ten years building long term value. Brands from various industries that share the common nominator - customer first mentality.

Currently

At the moment I work as a General Manager at Care & Co Group, Software and Customer Experience as my area of responsibility. In addition to that, I play golf at Mulligan Golf, follow the latest gear and move myself as much as possible.

My VISION

In my professional life, I believe in two important things – growth and emotion. I pursue these two things in all my projects. I'm hooked on a feeling that the things that I do, grow and develop. If you experience things the same way I do, I'd love to hear your thoughts. I want to create growth - I believe that's what I was born to do.

Growth leader, AUTHOR, and a Gearhead

My core ambition has always been to create moments of realization and emotion. Sometimes that happens when someone sees their business from a completely new angle. Sometimes it happens through something as simple as picking up a new golf club and feeling the difference immediately.

Inspiration drives performance. For me, inspiration sits at the intersection of growth, commercial impact, and personal development. When people are inspired by ideas, strategy becomes clearer, execution becomes stronger, and results become more convincing. I have always worked to inspire the people around me — not only creatively, but commercially — helping organisations turn insight into action and brand ambition into measurable outcomes.

Inspiration and new thinking are often underestimated in business. Yet when a person or a team starts to view customers, retail environments, or brand presence from a new perspective, competitive advantage is already being built.

This is what my work has always been about: turning insight into growth.

Through keynote speeches, consulting, and leadership roles, I have focused on customer experience strategy, its measurement, and its commercial impact. As the main developer of the EVI® – Emotional Value Index, I have specialised in understanding how emotion influences behaviour, loyalty, and ultimately sales performance.

Beyond measurement, I have worked closely with retail and brand environments where experience, activation, and execution determine success. I am deeply interested in how brands come to life — whether in-store, on the course, or through strategic partnerships — and how commercial discipline and brand energy must operate together.

Communication and performance dynamics between people remain central themes in my work. The power of presentation, clarity, and alignment is essential not only for experts and leaders, but also for brands seeking to create meaningful presence in competitive markets.

Over the years, I have trained hundreds of professionals and reached thousands through books, digital courses, and live events. Whether working with executives, retail teams, or brand leaders, my goal remains consistent: strengthen their source of inspiration and convert it into performance and simply growth.

Because ideas alone are not enough. Execution, alignment, and commercial courage are what turn inspiration into results.

The Journey

The Journey - How to create the happiest customers in the world, as a book, is my first born and is based on millions of customer experiences, my own views and knowledge, and in addition to large theory base.

The book follows the complete lifecycle from awareness to loyalty, allowing you to match communication strategies with customer expectations at each stage of the journey. You will know the entire process of mapping the customer's journey, their touchpoints, and yours to identify gaps in communication.

The book provides templates and frameworks to map the customer journey and how to create the happiest customers who remain loyal to your brand. If you want to be a better Marketing or CX professional, this is your 101 guide to go for!

If you are looking to learn more about Emotional Experience and EVI® check out the Emotionalvalueindex.com

- Jaakko

LIfe as it is.

"I've known for a long time and done work with her in several entrepreneurial and social issues related to James Version of the projects. Jaakko has a strong link with decision-makers and has an open discussion to develop entrepreneurship throughout Finland."

- Lauri K. Kaupungin Hallituksen Puheenjohtaja

IN THE MEDIA

BLOG

Read, ask and question - Miscellaneous thoughts on interpersonal communication, customer experience, entrepreneurship and your own life. Read carefully and at your own risk - if that's not enough, get in touch so we can discuss.