The Journey - How to create the happiest customers in the world?

Your practical guide on how to create more sales and growth through better customer experiences - NOTE! If you are looking to purchase a paperback or a Kindle version - Check Amazon Store!

About the Book:

Companies that put the customer at the heart of their business are more profitable than their competitors. Everything a company does contributes to how customers perceive it, and therefore to the overall customer experience, including the messaging you use, the products you sell, the sales process, and what happens after the sale, plus other internal factors like the interworking of the company, its leadership, and the engineering of the product or service.

It costs more to get new customers than it does to keep the ones you have. So, it's important to make your customers happy and turn them into repeat customers who will recommend your product or services to their friends and family. If you have unhappy customers, they might share their negative experiences with others. Essentially, you need to make your customers fall in love with your business. You need them to be so happy that they’ll buy into your brand, share it with others, and not turn to a competitor.

This book on Creating the Happiest Customers in the World follows the complete lifecycle from awareness to loyalty, allowing you to match communication strategies with customer expectations at each stage of the journey. You will know the entire process of mapping the customer's journey, their touchpoints, and yours to identify gaps in communication. This book provides templates and framework to map the customer journey and how to create the happiest customers who remain loyal to your brand. 

Jaakko is an award-winning CX professional and entrepreneur. He is Managing Director and co-founder at Feedbackly and community professional at the biggest entrepreneurial digital community in Finland- Yrittäjä.io. Jaakko is also the founder of CXForum.io, one of the biggest Customer Experience communities in the world and a head coach at CX Academy. He is a notorious keynote speaker from entrepreneurial stories to day to day human communications and customer experiences. He is passionate about creating the best CX for his clients and to the clients of his clients. 

Altogether over 300 pages of pure knowledge, experience, and practical approaches on how to create happiest customers in the world.

- Jaakko